Equal parts strategy and technology, CRM is www.naukri-online-ads.com/latana-ai-powered-audience-profiling about using data to understand the needs of customers and improve sales. The success of CRM is contingent on the business creating and implementing a clear plan for the use of CRM tools.
CRM is a tool that allows companies to store information about their prospects and customers, monitor interactions, automate campaigns, and produce reports. CRM also lets you to connect and communicate with customers and prospects via a variety of channels, whether it’s email, phone, text message or other social media platforms.
CRM is not just for sales. It can be utilized in any department of a company. For example the finance and billing departments can use CRM to monitor commissions, review contracts, and compare sales forecasts with actual revenue. And the marketing department can use it to determine trends and opportunities to better target potential customers.
Each time a sales team communicates with a customer or meets with a new lead, or follows up with an existing lead, they generate a flood data. Traditionally, this data went into non-connected devices like laptops and notebooks or was merely stored in team members head. CRM systems allow data to be gathered and stored in a central repository that can be shared instantly with all representatives of the company, no matter what method they choose to use.
And the most advanced CRMs are integrated with AI and machine learning to interpret that data and provide actionable insights for each opportunity. That way, the business can enhance their customer experience, drive engagement, and increase retention and loyalty.
